Hydration Score™ Terms & Conditions
1. Introduction
These Terms & Conditions govern the submission of products for Hydration Score™ assessment and the licensing and use of the Hydration Score™ certification seal.
By submitting a product for Hydration Score™ assessment, you agree to these Terms.
Hydration Score™ provides a hydration formulation assessment for beverages based on declared ingredient and nutritional information provided by the submitting brand.
For enquiries regarding Hydration Score™, please contact:
⸻
2. Hydration Score™ Assessment
Hydration Score™ evaluates beverage products using the Hydration Score™ formulation assessment framework.
Assessments are based on information supplied by the submitting brand, which may include:
• product labels
• ingredient lists
• nutritional information
• product page information
Hydration Score™ does not conduct laboratory testing unless explicitly stated.
Assessments rely on the accuracy of the information submitted by the brand.
Hydration Score™ reserves the right to decline or refuse product submissions at its discretion.
⸻
3. Accuracy of Information
By submitting a product for assessment, the submitting party confirms that all information provided accurately reflects the product’s current formulation and label.
Hydration Score™ accepts no responsibility for inaccurate, incomplete, or misleading information submitted.
If a product formulation changes after assessment, the Hydration Score™ certification may no longer be valid.
Brands are responsible for notifying Hydration Score™ of any formulation changes that may affect the score.
⸻
4. Hydration Score™ Results
Following assessment, Hydration Score™ will provide a Hydration Score™ based on the evaluation framework.
Hydration Score results out of 100 is used to determine certification eligibility and is not publicly approved shared by Hydration Score™.
Certification seals display certification status, not scores.
The Hydration Score™ reflects the hydration formulation characteristics of the product based on the information provided.
Hydration Score™ scores do not constitute medical advice, health claims, or regulatory approval.
Hydration Score™ does not guarantee specific health outcomes, performance benefits, or consumer results.
⸻
5. Certification Eligibility
Products that achieve a Hydration Score™ of 70 or above may be eligible to license the Hydration Score™ certification seal.
Eligibility does not automatically grant the right to display the certification seal.
Use of the Hydration Score™ certification seal requires an active certification licence.
Hydration Score™ reserves the right to approve or decline certification licensing at its discretion.
⸻
6. Certification License
Brands wishing to display the Hydration Score™ certification seal must obtain a valid licence.
Certification licences are issued per product formulation.
Multiple flavour variations using the same formulation may be covered under a single certification licence.
Products with different formulations may require separate assessment and licensing.
Certification licences are valid for 12 months from the date of issue.
⸻
7. Certification Fees
Hydration Score™ assessment is provided free of charge.
Certification licensing requires payment of an annual licence fee.
The standard licence fee is £145 per product per year, unless otherwise stated.
Hydration Score™ may offer promotional or introductory pricing at its discretion.
Certification fees are non-refundable once certification has been granted.
⸻
8. Hydration Score™ Certification Seals
Upon certification, Hydration Score™ provides two certification seal formats:
• Circular certification seal
• Horizontal certification seal
These seals are provided to allow brands to display their Hydration Score™ across packaging and marketing materials.
Although the circular seal is commonly used on packaging and the horizontal seal in digital or marketing contexts, both seal formats may be used across any marketing or packaging materials associated with the certified product.
Certification seals may be used on:
• product packaging
• product pages
• brand websites
• advertising
• social media
• marketing materials
• email communications
The certification seals must not be modified, altered, or misrepresented.
⸻
9. Licence Period and Use on Manufactured Products
Hydration Score™ certification licences are valid for the licence period stated at the time of certification.
Products that were manufactured while the certification licence was active may continue to display the Hydration Score™ certification seal, even if the licence expires later.
However, once the licence has expired:
• the seal must not be applied to newly manufactured products
• the seal must not be used in new marketing materials
• the seal must not be used in advertising or promotional communications
Certification may be renewed annually to continue using the Hydration Score™ certification seal.
⸻
10. Misuse of Certification
Hydration Score™ reserves the right to revoke certification if the certification seal is misused, including but not limited to:
• use on non-certified products
• misleading representation of certification
• alteration of the certification seal
• use of the seal outside the licence period
If certification is revoked, the brand must cease all use of the Hydration Score™ certification seal.
⸻
11. Intellectual Property
Hydration Score™, the Hydration Score™ certification seal, and related branding are the intellectual property of Hydration Score™.
Certification licensing grants limited permission to use the Hydration Score™ certification seal for the certified product only.
No ownership or intellectual property rights are transferred to the licensee.
⸻
12. Limitation of Liability
Hydration Score™ provides an assessment based on information supplied by the submitting brand.
Hydration Score™ accepts no liability for:
• commercial outcomes
• business losses
• product performance
• consumer interpretation of Hydration Score™ results
Hydration Score™ assessments do not replace regulatory approvals or compliance requirements.
⸻
13. Changes to Terms
Hydration Score™ reserves the right to update these Terms & Conditions at any time.
Updated terms will be published on the Hydration Score™ website.
Continued use of Hydration Score™ services constitutes acceptance of the updated terms.
⸻
14. Governing Law
These Terms & Conditions are governed by the laws of the United Kingdom.
Any disputes arising from Hydration Score™ services shall be subject to the jurisdiction of the UK courts.
⸻
Contact
For enquiries regarding Hydration Score™, please contact: