Most drinks claim hydration, but it can be unclear how to assess them
Hydration Score recognises products that meet a clear hydration performance standard.
Hydration Score™ is designed to be simple, clear, and instantly recognisable.
A visible trust signal that helps customers quickly identify high-performing hydration drinks.
How Hydration Score™ Works
Hydration Score™ is an independent, label based assessment that evaluates how effectively a beverage supports hydration. Products are assessed under either a Daily Hydration or Performance Hydration framework depending on their intended use.
Each product is scored out of 100 using a structured framework tailored to its intended use, considering:
01
Electrolyte Compositon
02
Sugar & Osmolality Balance
03
Electrolyte Concentration
04
Hydration-Impacting Ingredients
05
Hydration-Compatible Formulation
Hydration Score™
Certification
Products that achieve a Hydration Score™ of 70 or above (out of 100) are eligible to display the Hydration Score™ certification.
Certified products may display the seal on packaging and across marketing channels, providing a clear and recognisable trust signal to customers.
This seal can be used across digital and marketing communications to display the Hydration Score™ online.
Common uses include: Websites, product pages, social-media, retail listings.
Packaging Certification Seal
Marketing & Digital Seal
This seal can be used on product packaging to communicate a verified Hydration Score™ to consumers.
* Seals display certification status and whether the product has been assessed for Daily or Performance Hydration.